Six Channels,One Connected Ad Strategy.
In short: We plan, launch and manage paid campaigns across Meta and Google, layer retargeting and lead-generation funnels on top, run precision direct campaigns when you need a short-term push, and offer standalone ads consultancy — all through shared tracking and weekly, ROAS-first reporting.
Most brands run each ad channel as its own island — different tracking, different reporting, no shared learning. We build the audience, creative and tracking foundation once, then route it across whichever channels actually convert for you.
Budget Allocation · Last 30 Days
4.6x Blended ROAS₹6.8Cr+
Blended Ad Spend Managed4.6x
Average Blended ROAS6
Ad Channels Under One RoofSix Ways We PutYour Ad Spend To Work
Each service can run standalone or as part of one connected strategy — pick a card to see how it works in detail.
Meta Ads
Facebook & Instagram paid campaigns — audience research, creative testing and Pixel & Conversions API tracking built around ROAS.
Explore Meta AdsGoogle Ads
Search, display & shopping campaigns targeting active intent — built to capture demand right when someone is looking.
Explore Google AdsRetargeting
Re-engage warm audiences to convert — site visitors, cart abandoners and past engagers brought back with the right offer.
Explore RetargetingLead Generation
High-quality leads at optimal cost — lead forms, landing pages and WhatsApp click-to-chat built for a sales team to close.
Explore Lead GenerationDirect Ad Campaigns
Precision-targeted direct outreach — short-cycle campaigns built around a launch, sale or time-bound announcement.
Explore Direct CampaignsAds Consultancy
Strategy & audit for ad accounts — a scored review of tracking, structure and creative with a prioritized action plan.
Explore Ads ConsultancyOne Strategy,Every Channel That Matters
Campaigns are built once and distributed across the platforms and placements that actually convert for your audience.
From Channel AuditTo Repeatable ROAS
Five stages, each narrowing the focus toward the channel mix and creative that actually convert for your account.
Clear Reporting,Not Six Separate Black Boxes
You get a scored multi-channel audit, the completed campaign builds, and one recurring report across every channel.
Every engagement includes a cross-channel ad account audit, the completed campaign and tracking setup, and a recurring report tied to blended cost-per-result and ROAS.
Multi-Channel Ad Audit
Every connected ad account scored across tracking, targeting, creative and spend efficiency
Channel Mix & Budget Plan
Recommended allocation across Meta, Google, retargeting and lead-gen, tied to your goals
Tracking Setup Report
Pixel, Conversions API and Google tag configuration, with event mapping documented
Blended Performance Report
Spend, cost-per-result and ROAS tracked per channel and combined, on a set cadence
What Typically MovesOnce Channels Are Connected
Figures pulled from active engagements, measured against each account's own baseline before we took over.
4.6x
Average blended ROAS-41%
Avg. cost-per-lead reduction6
Channels managed under one report4-6wk
To stabilized optimizationDifferent Businesses NeedA Different Channel Mix
A D2C store and a local clinic don't convert the same way — here's what we typically lead with by business type.
D2C & E-Commerce Brands
Meta and Google Shopping paired with retargeting, layered with dynamic product ads across the funnel.
Local Service Businesses
Google Search and lead-generation campaigns built around location targeting and WhatsApp click-to-chat.
Coaching, Courses & EdTech
Meta lead magnets and webinar sign-ups, retargeted through to enrollment with Google Search backing them up.
B2B & Service Providers
Google Search and LinkedIn-adjacent lead-form campaigns feeding a sales team, tracked through to closed deals.
App & SaaS Companies
Install and sign-up campaigns across Meta and Google, tied to in-app event tracking rather than click volume.
Enterprises & Established Brands
Multi-channel account restructuring and consultancy layered onto existing large-spend ad accounts.
Managed Like It'sOur Own Ad Spend
No set-and-forget campaigns and no vanity-metric reporting — here's how we approach it honestly across every channel.
Full Funnel, Full Channel
Meta, Google, retargeting and lead-gen handled together, not as disconnected one-off tasks across agencies.
Honest Budget Guidance
We tell you plainly if your current budget can't support a channel yet, instead of spreading it thin everywhere.
Blended, ROAS-First Reporting
Every report ties back to cost-per-result and revenue across channels, not reach or impressions dressed up as success.
Weekly Optimization, Not A One-Time Setup
Budgets, bids and creative reviewed weekly across every channel, long after the initial campaign build is live.
Questions People AskBefore Starting Paid Ads
Which ad platform should I start with — Meta or Google?
It depends on how your audience searches versus browses. Google Ads tends to work best for demand that already exists — people actively searching for a solution — while Meta Ads work well for demand generation, visually-led products and warmer, interest-based targeting. Most accounts eventually run both, layered with retargeting in between.
Do you manage all channels together or as separate accounts?
Together, wherever possible. Shared tracking, consistent landing pages and a single reporting layer let retargeting audiences and conversion data flow between Meta, Google and lead-gen campaigns instead of each channel operating in isolation.
What counts as a "direct ad campaign" versus a standard Meta or Google campaign?
Direct ad campaigns are precision-targeted, short-cycle pushes built around a specific offer, launch or timeline — think a flash sale, event promotion or limited-window announcement — rather than an always-on, continuously optimized account.
How is lead generation different from a conversion campaign?
Lead generation is optimized for capturing and qualifying contact information — through lead forms, landing pages or WhatsApp click-to-chat — so a sales team can follow up, whereas conversion campaigns are typically optimized for a completed purchase or sign-up on your website.
What does the ads consultancy service include if I already run ads in-house?
Ads consultancy is an account audit and strategy engagement — reviewing tracking accuracy, campaign structure, targeting and creative performance — with a prioritized action plan your in-house team or existing agency can execute, without us taking over day-to-day management.
How much should I budget across channels when starting out?
There's no universal split — it depends on average order value, sales cycle and how much historical data each ad account already has. We recommend a starting channel mix and budget allocation during the audit call based on your specific numbers.
Do you require a long-term contract?
No. Engagements typically run month to month after an initial setup period, since campaigns need a few weeks of real data before optimization decisions are meaningful. We outline the recommended minimum runway during onboarding so expectations are clear from day one.
Can ads be managed alongside your SEO or website work?
Yes. Paid campaigns are frequently run alongside our SEO and web development work, with shared tracking and landing pages so organic and paid data stay consistent instead of being managed in separate silos.